social media
done right.
period.
INTENTIONAL CONTENT MEASURED BY RESULTS
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INTENTIONAL CONTENT MEASURED BY RESULTS ✦
make content work for you
SOCIAL MEDIA WORKS BEST WHEN IT IS TREATED LIKE A SYSTEM, NOT A GUESSING GAME. WHETHER YOU ARE BUILDING A PERSONAL BRAND, GROWING A BUSINESS, OR TRYING TO TURN ATTENTION INTO REVENUE, THE CONTENT HAS TO BE INTENTIONAL.
I OFFER FULL SERVICE SOCIAL MEDIA MANAGEMENT, MEANING I HANDLE THE STRATEGY, CONTENT DIRECTION, AND POSTING SO YOU DON’T HAVE TO FIGURE IT OUT ON YOUR OWN. EVERY PLATFORM IS DIFFERENT, AND CONTENT SHOULD BE BUILT SPECIFICALLY FOR WHERE IT LIVES, NOT COPIED AND PASTED EVERYWHERE.
THE GOAL IS SIMPLE. CREATE CONSISTENT CONTENT THAT MAKES SENSE FOR YOUR BRAND, REACHES THE RIGHT AUDIENCE, AND COMPOUNDS OVER TIME.
about me
MY NAME IS GARRETT GINNER. I HAVE BEEN WORKING IN SOCIAL MEDIA FOR WELL OVER A DECADE. WHAT STARTED AS MAKING SKATEBOARDING VIDEOS WITH FRIENDS EVENTUALLY TURNED INTO MY FULL TIME CAREER, LONG BEFORE CONTENT CREATION BECAME AS COMMON AS IT IS TODAY.
ACROSS MY PERSONAL CHANNELS, I HAVE GENERATED OVER 200 MILLION VIEWS AND BUILT AN AUDIENCE OF MORE THAN 1.3 MILLION SUBSCRIBERS ACROSS MULTIPLE NICHES AND PLATFORMS. THAT GROWTH DID NOT COME FROM CHASING EVERY TREND. IT CAME FROM LEARNING HOW PLATFORMS ACTUALLY WORK, HOW PEOPLE ENGAGE WITH CONTENT, AND HOW SHOWING UP CONSISTENTLY COMPOUNDS OVER TIME.
AS MY PERSONAL CHANNELS GREW, I FOUND MYSELF JUST AS INTERESTED IN THE STRATEGY BEHIND THE CONTENT AS THE CONTENT ITSELF. I HAVE SPENT YEARS WORKING HANDS ON WITH ALL THE BIGGEST SOCIAL MEDIA PLATFORMS, ADAPTING TO ALGORITHM CHANGES AND FORMAT SHIFTS WHILE STAYING FOCUSED ON WHAT REALLY MATTERS: RETENTION, REACH, AND REPEATABILITY.
SOCIAL MEDIA HAS BEEN MY FULL TIME CAREER, NOT A SIDE PROJECT. EVERYTHING I BRING TO CLIENT WORK COMES FROM REAL EXPERIENCE BUILDING AND MAINTAINING MY OWN AUDIENCE AT SCALE.
NOW, I WORK DIRECTLY WITH A SMALL NUMBER OF BUSINESSES WHO WANT TO GROW THEIR ONLINE PRESENCE IN A WAY THAT ACTUALLY LASTS. I USE THE SAME PRINCIPLES I HAVE RELIED ON FOR YEARS: CLEAR POSITIONING, REPEATABLE FORMATS, AND CONTENT THAT FITS THE PLATFORM IT LIVES ON.
how it works
01
STRATEGY BUILT ON DATA
EVERYTHING BEGINS WITH UNDERSTANDING YOUR GOALS AND YOUR CURRENT PERFORMANCE. BEFORE ANY CONTENT DIRECTION IS SET, I REVIEW EXISTING ANALYTICS TO SEE WHAT IS ACTUALLY WORKING AND WHAT IS NOT.
THIS INCLUDES LOOKING AT VIEW DURATION, RETENTION, ENGAGEMENT, REACH, AND OVERALL CONTENT PERFORMANCE. THE GOAL IS TO REMOVE GUESSWORK AND BUILD STRATEGY AROUND REAL INFORMATION.
THIS STEP CREATES A CLEAR FOUNDATION FOR WHAT CONTENT MAKES SENSE TO CREATE AND WHY.
02
PLATFORM AWARE CONTENT
EVERY PLATFORM BEHAVES DIFFERENTLY AND REWARDS CONTENT IN ITS OWN WAY. FORMATS, PACING, AND STRUCTURE THAT WORK WELL IN ONE PLACE MAY NOT WORK THE SAME WAY SOMEWHERE ELSE.
CONTENT STRATEGY IS BUILT WITH THE PLATFORM IN MIND. CREATIVE DIRECTION, FORMAT CHOICES, AND POSTING APPROACH ARE ADJUSTED BASED ON HOW EACH PLATFORM DISTRIBUTES AND MEASURES ATTENTION.
THIS ENSURES CONTENT FEELS NATIVE WHERE IT IS POSTED WHILE STILL SUPPORTING A CONSISTENT BRAND PRESENCE ACROSS PLATFORMS.
03
CONTENT DIRECTION AND EXECUTION
THIS IS WHERE STRATEGY TURNS INTO ACTION. I PROVIDE CLEAR CONTENT DIRECTION BASED ON WHAT THE DATA SUPPORTS, INCLUDING IDEAS, FORMATS, AND STRUCTURE.
I CAN BE FULL SERVICE OR PARTIAL SERVICE DEPENDING ON WHAT YOU NEED. FOR SOME CLIENTS, I HANDLE EVERYTHING FROM STRATEGY THROUGH POSTING. FOR OTHERS, I SUPPORT DIRECTION AND OPTIMIZATION WHILE THEY HANDLE CREATION.
THE PROCESS IS BUILT AROUND WHAT MAKES THE MOST SENSE FOR YOUR BUSINESS AND YOUR TIME.
04
ONGOING ANALYTICS AND OPTIMIZATION
SOCIAL MEDIA IS NOT A SET AND FORGET PROCESS. PERFORMANCE DATA IS REVIEWED REGULARLY TO SEE WHAT IS GAINING TRACTION AND WHAT IS LOSING MOMENTUM.
CONTENT STRATEGY EVOLVES BASED ON RESULTS. IDEAS THAT PERFORM WELL ARE EXPANDED. IDEAS THAT DO NOT ARE REFINED OR REMOVED. THIS FEEDBACK LOOP IS WHAT CREATES CONSISTENT AND PREDICTABLE GROWTH OVER TIME.
ANALYTICS REVIEWS CAN BE DONE WEEKLY, MONTHLY, OR ON A SCHEDULE THAT MAKES SENSE FOR YOU. DATA IS EXPLAINED CLEARLY AND USED TO GUIDE DECISIONS MOVING FORWARD.
DYNAMIC COLLABORATION
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CLIENTS CAN BE AS HANDS ON OR HANDS OFF AS THEY WANT. SOME PREFER TO BE INVOLVED IN EVERY DECISION AND REVIEW EACH STEP. OTHERS WANT TO TRUST THE PROCESS AND FOCUS ON THEIR BUSINESS.
BOTH APPROACHES WORK. THE WORKFLOW, COMMUNICATION STYLE, AND LEVEL OF INVOLVEMENT ARE ADJUSTED TO MATCH YOUR PREFERENCE.
THE GOAL IS TO MAKE SOCIAL MEDIA FEEL MANAGEABLE, INTENTIONAL, AND EFFECTIVE WITHOUT ADDING UNNECESSARY STRESS.
06
LONG TERM GROWTH FOCUS
THE GOAL IS NOT A SINGLE VIRAL POST. THE GOAL IS TO BUILD A CONTENT SYSTEM THAT CONTINUES TO IMPROVE OVER TIME.
BY COMBINING DATA, PLATFORM AWARE STRATEGY, AND CONSISTENT EXECUTION, SOCIAL MEDIA BECOMES A TOOL THAT SUPPORTS REAL BUSINESS GROWTH INSTEAD OF A CONSTANT EXPERIMENT.
THIS IS HOW CONTENT TURNS INTO MOMENTUM.
STRATEGY BACKED BY PERFORMANCE
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STRATEGY BACKED BY PERFORMANCE ✦
REAL WORK. REAL RESULTS. BUILT WITH INTENTION.
THIS PAGE HIGHLIGHTS RECENT WORK FROM AN ACTIVE CLIENT. WE FOUND A CONTENT FORMULA THAT WORKS AND BUILT A SUSTAINABLE WORKFLOW AROUND IT. THE EXAMPLES SHOW HOW A CLEAR STRATEGY AND REPEATABLE FORMATS TURN CONSISTENT EXECUTION INTO REAL RESULTS.
CONTENT DESIGNED TO COMPOUND
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CONTENT DESIGNED TO COMPOUND ✦
